Sonoma Seniors Today is a monthly publication of 13,000 copies.
We distribute it in over 175 locations throughout Sonoma County.
If you would like to know more about advertising with us,
please contact Laurie Wachter at Council on Aging, 707-525-0143 ext. 113 or email her at firstname.lastname@example.org.
INSIDE 2019 ISSUES
October 2019: Active Aging Together Day, California’s Master Plan for Aging, Unique Challenges LGBT Older Adults, Grandparents Embrace Technology, CBD Dosage Guide Part II, 10 Ways to Give Classic Clothes a Trendy Lift, RCU and MOW, Senior events, Puzzles, Mental well-being, Retirement Savings, Older or Elder, Mental Health Panel, Healing Power of Gardens, Garden & Art Festival
September 2019: Take Yer Medicine band plays at Adult Day Respite, Adult Day Respite testimonial by Don Edwards, Imposter scams, Elderly Suicide, Depression in older persons, Matte, shine or gloss lipstick?, Affect of dancing on aging, Sense of control feels younger, Senior events, Puzzles, CBD dosage – Part I, DASH Rides for Seniors, West County shuttle, Summer fun: Healdsburg Day, Cloverdale River Walkers, Do you need 10,000 steps?
August 2019: Sonoma Wine Country Games, Helen Kivel’s 101st Birthday, Jill Zimmerman and Oakmont Day Respite, Signs of self-neglect, Oakmont Day Respite party, Avoiding caregiver burnout, Grandparents connecting through technology, CBD myths – Part II, 5 retirement questions, 6 white must-haves for summer, COA honored as Nonprofit of the Year, Giving to seniors
July 2019: The value of socialization, Keep your brain young on music, Senior moments – Guy Davis Concert, CDC seeks equity in housing, The Greenblatts, Alzheimer’s Research, Older adult health facts, Medical Minute – hydration, When do we lose our parents?, Zap your brain for memory, Mental health app, Mike Fanelli at Sonoma Wine Country Games
June 2019: Registration opens for the 2019 Wine Country Games, Senior moments – Windsor Garden Club’s Mother’s Day Bouquet, Volunteer spotlight – Amy Neel, Adult Day Respite opens, Pastor Cindy Alloway and her Mom, CBD myths & misconceptions – Part I, Style secrects for men, Older adult health facts, CalFresh for SSI, Senior Farmer’s Market Program, ADU (granny units) update, Men’s health month
May 2019: Senior moments – Vernae Adams, Trends in aging: wearables , CBD oil for pain management, Volunteer spotlight – Margaret Bonkowski, Thanks to all our volunteers!, Volunteer after retirement, Beauty: Handbag clutter, FAIRE & Kibbles for Kindness,, Retirement living Myths, Reconciling with your mother, AAA Survey
April 2019: Caring for the caregiver, Cannabis therapy, Senior Moments, Volunteer Spotlight, Tempted by trendy diet, Beauty – Turkey neck, Earth Day tips, Senior events, Volunteer Spotlight, End-of-life plans, Health Ministry, Lisa Wittke Schaffner and Meals on Wheels
March 2019: Neighbors helping Neighbors, Will coffee, tea or CBD help Alzheimer’s?, Nancy Barnes and Helen Kivell, Poem: Age and Me, Welcome Spring with fresh eyes, Smart grocery shopping, The only ‘diet’ you need for weight loss, Why your 2018 tax refund may be smaller, Become an adult literacy volunteer, Senior art show registration, Early diagnosis of neurodegenerative diseases
February 2019: Age-Friendly Communities – Connectivity, A CBD primer, Beauty – What to wear on a date, Valentine’s – Start over with dating, End-of-Life checklist, Take care of your bones
January 2019: Age-friendly housing: it takes a community, MoneySense: Volunteer vacations, MOW infographic, Senior Moment, Holiday Cheer, It’s not how long you live, It’s how you live!, Beauty – Fashion over 50, Retirement living – myths & facts, 2019 advance care planning, Update estate documents
INSIDE 2018 ISSUES
December 2018: Becoming Independent & MOW, Adult Day Respite Program, Beauty – Ads vs. realism, Predictors of Loneliness, “Trunk or Treat” Senior, Influenza and flu shots, Tribal Elders, Night to Remember
November 2018: Property tax deferment, Free movies for seniors, Fiduciary as trustee, Senior Moments, Cutest baby, Beauty – Jeans after 50, Bubbles & Bocce, Art Niebrief: Long-term care plans, CA HOPE: a year after the fires, Flu Shots, Graton Rancheria
October 2018: Transportation for Seniors, Downsizing your home after 60? Get ready to live!, Free Advance Care Planning Workshop, Beauty – Alida Rubin’s Makeover Mission, Maria Stetler, Author, Nutrition – Heart Healthy Eating: Good Fats & Bad Fats by Liz Drake, MS, RD, Registered Dietitian, Letting Go of the Wheel, an American Dilemma by Rabon Saip, Create A Peaceful Hospice Room at Home by Paula Wrenn and Jo Gustely, What is Isolation?
September 2018: Understanding Men by Dr. Shepherd Bliss, Martin Zdybel, Nola Eisenberg, Beauty – Body Image & Aging, Senior Moment Judy Edmonds, Don’t be scammed, Medical Minute by Dr. James DeVore, Habit of Living by Donna Love, Noble Spoon Oakmont Thank you
August 2018: 2018 Sonoma Wine Country Games Roundup, Honoring Fred Bernhardt, Beauty – Organize your products, Senior moments, Senior art show, Reframing technology, Nutrition – celebrate summer: Jennifer Mangosong-Shankle, Watching out for neighbors, Fire safety, Trustee report on social security
July 2018: The Pickleball Phenomenon, Elder abuse, Beauty Spotlight – 4 tiny make-up tips, Derby Day thank you, Partners in hospice, 3 Caregiver models
June 2018: Derby Day Hero Awards and party pix; Accepting a caregiver and Choosing a caregiver; People on the move; Beauty spotlight – Going Grey; MOW volunteer driver Bruce Meadows; Benefits of hiring seniors
May 2018: Audré Steinhoff, volunteer of the month; COA’s new program – California HOPE Fire Recovery Support; Beauty spotlight – Don’t be afraid of color!; Special Topic: Combating loneliness and Making new friends; New Medicare cards
April 2018: Teri Simpson, Soccer Commissioner, Sonoma Wine Country Games; New Beauty Series: Beauty by the decade; Shepard Bliss: Falling down; Job hunting for seniors
March 2018: Senior Social Club comes to Oakmont; Friday Brunch in Healdsburg page; Matter of Balance classes; SST editor, David Abbott, steps down; Meet new editor, Laurie Wachter; Carol Lee Ternullo: College my way
February 2018: New Director of Kitchen Operations; Shepherd Bliss: Death Cafes; Hot topic: Seniors and pets; Rabon Saip: Wholeness; Have you been scammed through Western Union?
January 2018: Couple reunited with chickens thought to be lost in fires; Senior Social Club saves the day; COA programs help fire victims; Age-Friendly makes progress in 2017; Hot topic: Hidden epidemic of drug and alcohol misuse; Belinda Riehl: Wallet Karma.
INSIDE 2017 ISSUES
December 2017: Fires change holidays for local family; Rita Nichols: Christmas past; New Horizons Band gears up for holiday performances; The Sofa: Lenore Pimental; Rabon Saip on aging in the 21st century; Hot topic: Holiday potpourri featuring, “Festivus for the rest of us”; Mary Burns: Rehabilitating the S.F. Beach Chalet.
November 2017: Council on Aging deals with fallout from fires, keeps food moving; WWII Nazi work camp survivor Amos Coli tells his story; Photos from COA’s Volunteer Appreciation Dinner.
October 2017: Volunteer Karen Lewis steps up; Social Security on the go; Upstairs: Lenore Pimental recounts a story from her childhood growing up in Brooklyn; Rabon Saip on aging in the 21st century; Hot topic: LGBTQI seniors.
September 2017: Derby Day winner takes life changing backpacking trip; Applying for Social Security easier than ever; Dessert with Two spoons: a story by John J. Lesjack; Read about the history of Grandparents Day; Hot topic: Falls prevention awareness.
August 2017: Meals on Wheels volunteer on a classic ride; Noble Spoon helps fund Meals on Wheels; Get involved: Age-Friendly survey; Meet the 2017 Tiny house winner; Hot topic: History of volunteering.
July 2017: Santa Rosa health advocate wins recognition; Let’s Celebrate Y-O-T-S: Year of the Senior; Senior Art Show opening July 18; Local writer commits priceless memories to the written page; Hot topic: Adventurous senior citizens; and more.
June 2017: Ruth ‘Noni’ Halleck defies aging stereotypes; Don’t miss the chance to win your tiny dream home; Planning for long-term care: types of coverage; Holly Clarke of Kaiser Permanente: valued friend of the Sonoma Wine Country Games: Something kind, ordinary and memorable; Hot topic: Elder abuse awareness month: Finding a peak travel experience; Derby Day offers feast for the eyes and more.
May 2017: Functioning in the world without eyesight; The power of looking good at any age; Vietnam veterans presses case for his and other veterans’ rights; Hot topic: Levels and types of elder care: Senior Social Clubs; A place where everyone knows your name; Wine Country Games kicks off next month: Celebrate Older Americans Month, county parks; and more.
April 2017: Oakmont couple shares joyfully sculpted life; Calling all altruistic tiny house enthusiasts; Why I donate to COA; National Healthcare Decisions; Hot topic: Managing medications; COA interns prepare for launch into human services careers; Center for Well-Being classes; Helping seniors manage heart disease and diabetes; and more.
March 2017: Women’s History Month: Helping girls develop grit; COA information referral: The first place to go for answers; Tickets now on sale for MOW Derby Day; Sonoma Academy students help out in kitchen; Heating bills becoming unmanageable?; Hot topic: The economic upside of an aging population; Stopping debt collection calls; and more.
February 2017: Researching your roots; And the (heart) beat goes on; Arthur Janssen – living the good life at 107; Hot topic: Age-Friendly Communities; Meals on Wheels volunteer Bill Iberti: Paul Troppy – a man who likes to throw his weights around; and more.
January 2017: Sonoma County accepted into Network of Age-Friendly cities; the “tin man” with a heart; Teddy bear turn down; Bonding over a shared passion for volleyball; Hot topic: remaining independent; COA to add “senior bistros” at new dining sites: Top 10 tips for making and keeping resolutions; Meals on Wheels clients now have choice of entrees; And more.
December 2016: Medical cannabis helps manage Alzheimer’s symptoms; MOW clients led life of adventure; COA offers second chance to win a tiny house; All about memory: research; Hot topic: keys to staying happy as we age; Seismic shifts since the 60s: parenting; The anniversary present; And more.
November 2016: Senior humor: The funny side of aging; Paying it forward with care; Advocating for caregivers; Dealing with debt collectors; All about memory: what can go wrong?; Hot topic: Intergenerational support; Seismic shifts since the 60s: Popular music; And more.
October 2016: Breast reconstruction following cancer surgery: what are your options?; Downsizing: finding help to ease the move; Passing on values; All about memory: Hot topic: Seniors and the dating scene; Seismic shifts since the 60s: kitchen innovations; And more.
September 2016: 10th Annual Senior Art Show Comes to Finley Center; Volunteer Bob Myers keeps Petaluma Beautiful and Safe: COA Named One of Best Places to Work in North Bay; Travel Back to the Roaring 20s with Council on Aging: New Cafe-Style Approach at Sebastopol Dining Site Hot Topic: Financial Security; Associate Editor Bonnie Allen Says Good-bye; Seismic Shifts Since the 60s: How We We Watch on TV Has Changed; And more.
August 2016: Pet Therapy Brightens Up Their Day; Opportunities to Affiliate: Tips for Aging Gardeners; Hot Topic: Staying Connected; Life in Both Lanes; Seismic Shifts Since the 60s: How We Watch Television; And more.
July 2016: Empty Nesters Find Nest Filled Again; Tiny House Finds a New Home: Zachary Carroll: Council on Aging’s New Legal Services Director; Hot Topic: Raising Your Grandchildren; Dance Hall of Her Heart; Seismic Shifts Since the 60s: Alternative Energy; Scenes from a Celebration: COA Fetes its 50th; And more.
June 2016: Mapping Diversity: Four Generations of Change; The Hideaway: A Father’s Legacy; Sonoma Wine Country Game Kickoff on June 3: MOW Client Masters the Art of Quilting; Hot Topics: Aging and Diversity; Long Term Care Planning; Seismic Shifts Since the 60s: Cars; And more.
May 2016: The Blue Zone: a Free Seminar on Living a Longer, Healthier Life; Twenty Years of Growth: Part 2 of COA History; Join Council on Aging for Loop Around the Lake: Sharing the Love of Sport and Sportsmanship at the Sonoma Wine Country Games; Hot Topics: Life-Long Learning; J.C Adams Offers Good Food and Good Times at KIN Restaurant; Seismic Shifts Since the 60s: the Telephone; And more.
April 2016: The Tiny House Is Coming to Life; Fifty Years of Serving Seniors; Bob Leonard: Competitor, Teammate, and Games Commissioner: Derby Day Chef Jose Navarro of Sazon; Seismic Shifts Since the 60s: Fitness and Longevity; Hot Topic: Senior Transportation; Gabrielle Blows Her Horn; And more.
March 2016: Recreational Swimmer Decides to Become Competitive; Scams: A Case Study in Fraud; Registration Opens March 1 for Sonoma Wine Country Games:Astronomy Is for Women; Big John’s Raises $10,000 for Meals on Wheels; BiRite Foodservice Distributors Contribute to Success of COA Kitchen; Hot Topic: Senior Scams; COA to Raffle Off a Tiny House; A Little Faith; And more.
February 2016: Acting Is Her Second Career: Couple Remodels Home So They Can Age in Place; Need Tax Help?: New Elder Abuse Support Group; Hot Topic: Seniors Housing; Handball Added to 2016 Wine Country Games; Black History Month: Oney Judge’s Brave Quest for Freedom; And more..
January 2016: Tamara Mirska: A Life Touched by Tragedy and Hope; Emily: An Unemployed Senior with a Lot to Offer: COA Marks 50 Years of Serving Seniors; Reflections on Time; Derby Day Chef Chris Harman: Hot Topic: Seniors Getting Back to Work; A 500-mile Walk to Remember; And more..
December 2015: Santa Is a Caregiver; Acting Is for Seniors: Letting Go of the Wheel; Money Management Client Finds Peace of Mind; Legal Column: Donating Your Tools; Silver Dollar Christmas; The Tempting Sweet Treats of Christian Sullberg; And more..
November 2015: Vietnam Vet Finds Healing in Helping; Tips and Tools for Family Caregivers; The Distinctively Delicious Cuisine of Applewood’s Jamil Peden: Falls: Inevitable or Preventable?; For Athlete Steve Prevost, Retirement Is a Gateway to New Adventures; Faith Issues and Final Arrangements; Good Time Girls; And more..
October 2015: Exciting New Directions in Aging Research; Edythe Briggs: Artist, Humanist, Teacher, Fashion Trendsetter; Spiffy New Look for Meals on Wheels Vans: Volunteer of the Month: Rodney Helvey; Legal Q & A: Employee of the Month: Valerie Leitz; Evolving a For-Profit Business Within a Nonprofit Organization; COA’s 50th Anniversary Art Contest; Books on Wheels; COA Is “Best Place to Work; And more…
September 2015: 18th Annual Sonoma County Senior Art Show Starts in September; How the “F” Word Changed My Life: the Warm Welcome at Sebastopol Senior Social Club; Volunteer of the Month: Terri Timms; History Inspires Art: Our 50th Anniversary Mural Design Contest; New Attorney Joins Staff; Retirement Community Bully; Celebrating Grandparents Day; And more…
August 2015: The Pasta King Still Reigns; Drought Proofing Your Garden: The Fabulous Benefits of Fiber; Jim Boitano – Sharing His Caring; Legal Q & A; Employee of the Month Sue Tasselmyer; How to Stretch Your Budget; Having “That Talk”; COA Legal Services Offerings Changing; And more…
July 2015: Local Food Sourcing for Senior Meals; Art and Tess Volkerts: Meals on Wheels Gives Them the Freedom They Need; Legal Q&A; “Community Connections Across Generations”; Real Men Talk to Their Doctors; Grief, Relief and Guilt; And more…
June 2015: Granny Houses by a Granny; Treating Elder Abuse Victims’ Special Needs; Legal Q&A; Meals on Wheels Client Ross Yeager Is 100; The Sonoma Wine Country Games Kick Off June 4; What Is Senior Peer Support?; Long-Term Care Insurance; And more…
May 2015: A True Family Venture; Nancy Dito: A Lifetime of Athletic Achievement; Legal Q&A; Doris DeFord: Artist Extraordinaire; Derby Day’s Luncheon Volunteers; The World at Your Doorstep; Get into (the Older Americans) Act; And more…
April 2015: Aging Together: New Collaborative Program; From Client to Employee; Generativity: A New Way Forward; Legal Q&A; A German Solider’s Encounter with the Night Witches; Fabulous Food, Fashion and Fun at Derby Day; Determined Bowler Gets “Back in the Game”; SRJC Offers Free Classes; And more…
March 2015: Connie Mahoney–A Born Leader; Night Witches; Derby Day Fashion; Aunt Nora; New Sports for Sonoma Wine Country Games; Stage Is Now The Noble Spoon; IRS Tax Scams; Legal Q&A; And more…
February 2015: A 68-Year Romance; New Venue for Derby Day; Volunteer Evans Schintgen; Big John’s Market Has a Big Heart; Amazing Athlete Elizabeth Cobb-Bruno; New Home, New Start; Employee of the Month Jeanie O’Neill; A Valentine for Norma; And more…
January 2015: Jonah Raskin: Author, Poet, Activist, Teacher; Volunteer of the Month, Marilyn Nasi; The True Colors of Donald B.; Legal Q&A; Education & Lifelong Learning; Employee of the Month: Victoria Shipley; In Praise of Old Things; And more…
December 2014: Xmas Unwrapped; A Special Time-Limited Incentive for Estate Planning; More Stores Add Stage Gourmet-to-Go; Employee of the Month: Sheri Haessler; Dreams Don’t Have an Expiration Date; Moving In: Further Adventures of John and Carol Lee; And more…
November 2014: Barmore Duncan’s Globe-spanning Career; Small Mercies: Love Comes in Many Guises; Employee of the Month: Frank Meisse; And more…
October 2014: 17th Annual Senior Art Show; New Choices for Positive Aging; Film maker Ernie Rose; Featured Artist, Liz Stafford; Fraud Alert; And more…
September 2014: We Can All Be Village People – Petaluma Village Network Goes Live; New Choices for Positive Aging; CFO Hugh Robertson: Smart, Caring, and Award-Winning!; And more…
August 2014: Laura Reichek: Survivor with a passion for justice; Harvesting our Longevity–Forging an Identity Beyond ‘Work’; Meet Paul Miller–COA’s New Legal Director; And more…
July 2014: Adventures in the working man’s Mexico of a bygone era; The Law Has Changed for Domestic Workers; And more…
June 2014: All Aboard for the 4th Annual Wine Country Games; Long Term Care Planning; Featured Artist: Lindy Buchanan; Elder Abuse Awareness Day; And more…
May 2014: Gloria Robinson’s remarkable life in public service; The special joys of growing old together; Athlete profile; Fire Safety; And more…
April 2014: The Three Journeys of Dr. Sumedha Khanna; Thoughts on Aging – 30 Years Later; 15th Annual Meals on Wheels Derby Day; Advance Care Planning; And more…
March 2014: Renaissance Woman; Life Begins at Fifty — Wine Country Games; Words of gratitude for a parent’s hard-earned legacy; And more…
February 2014: Planning for your Longevity; Seniors Adopt-a-Pet; Save the Dates; COA Employee of the Month; And more…
January 2014: Reflections of a recovering hoarder; Volunteer Investment; COA Director is picked for Commission on the Status of Women; And more…
December 2013: Post-retirement Beard Remakes the Man! Planning for Your Longevity. The Meaning of Driving. And more…
November 2013: A Walk in their Shoes: What happens when a loved one needs more care than you can give? Warning signs of diabetes & what you can do about it! COA Volunteer of the month! Council on Aging employee is 2013 Outstanding Youth in Philanthropy! And more…
October 2013: A male Senior Games athlete breast cancer survivor; deeper meanings of seasonal change; a 95th birthday celebration; and more.
September 2013: A Personal story of a volunteer’s passion for libraries and literacy; how Senior Social Club helped one family through the aging process and more.
August 2013: “Sequestration and the Older Americans Act”, Marin Seniors Now Enjoy COA Meals and some good news – “Dementia Rates Decline”
July 2013: “Senior Track and Field Stars”, Experience Works providing jobs for low income seniors, and a delightful personal story entitled “Healing Waters”.
June 2013: “”A Hero’s Story: A soldier relives the Normandy Landing;” the pro and con of Floride; Derby Day Thank You! Senior Center Highlights and more…
May 2013: “Age is Only a Number at Senior Games”–signup now! “Unlease the Power of Age,” and more.
April 2013: Sonoma Wine Country Senior Games–Discover the serious fun of competition; Writing Your Life Stories; Veronica LaBelle; Senior Center Highlights and more…
March 2013: Celebrate Women’s History Month as we feature Lynn Woolsey; Sylvia Bailin tribute; Social Security update, and more!
February 2013: Read about Love in “Surprise, Surprise,” Tax Aide information; Senior Center highlights and more!
January 2013: Read about the Santa Rosa Community Health Centers; “Why I Donate” by Carl Vast; Toastmasters, Senior Center Highlights and more!
December 2010 Senior Games-Redefining a “Senior Moment”
November 2010 A True World War II Hero, James B. Morehead
October 2010 Council on Aging Services in Action, Ask Kate, Lunch Survey, Homes Needed for Senior Pets
September, 2010 Making Spiritual Sense of Aging’s Symptoms, Happy Birthday Social Security, Senor Art Show
August 2010 Funding for Senior Programs and beautiful walks throughout Sonoma County.
July 2010 The Matriarch of Kozlowski Farms, addressing substance abuse among elders
June 2010 A life story in the meaning of volunteering. Derby Day Thank yous and Human Race fun
May 2010 For Older Americans Month we honor Lee Evans.
April 2010 “Protecting Yourself from Financial Fraud ” “Walmart Foundation Grant Helps Hungry Seniors”; “Working up a Sweat at Santa Rosa’s Shomrei Torah Temple”; “Ask Kate”
March 2010 “The Adventures of Helen Allen ” “Reflections on becoming a relic of bygone days”; “AARP Tax-Aide Locations for 2010″; “Ask Kate”
February 2010 “Staying Fit at Home” “The Physical Move” about moving to a senior facility; “Ask Kate”
January 2010 “Exercise–The Next Generation” Girl Scouts teach seniors how to get fit the fun way…”Exercise is Medicine” “Exercise Guidelines”
December 2009“I Care Village” “A Rededication of Tolerance” “Prescription for Healing – Writing Songs”
November 2009 ”I Remember Well – growing up at San Quentin,” “He Finished High School at age 87,” Meals on Wheels Driver Ray O’Shell, “Yes, You Can!” about exercising with a Wii
October 2009 “Social Networking–Online!” “Ask Kate” “LGBT Community” “Flu Shot Update”
September 2009 “Introducing Marrianne McBride: An Interview with COA’s new President and CEO”, “Setting the record straight on health care reform,” “Ask Kate”
August 2009 “Build Bodies, Brain Cells and Social Networks- While You Dance,” “Meet our new President and CEO,” “Protect Yourself from Fraud”
July 2009 “They’re Not “Youth” Hostels Any more” “Ask Kate,” “Help for Senior Pet Owners” Summer Bike Run for Meals on Wheels
June 2009 “This Rocket Scientist Travels the World by Bicycle” Sebastopol Senior Center events “Leaving Your Legacy”
May 2009 “In Memory of Joan Lubar” Farmer’s Markets, Recollections of the Great Depression
April 2009 “The Stimulus Bill – What’s in it for Seniors?” “Start A Walking Group”
March 2009 “Senior Homes? No Thanks…” Aging at Home”
February 2009 “Bicycling Is For Seniors”, “True Love Is Ageless”
January 2009 “Hope in a Time of Crisis”
December 2008 “Memories and Lessons of the Great Depression”
November 2008 “We Were There” – A Veteran’s Story”
October 2008 “Fixing Our Healthcare System”
September 2008 “The Grandparent Connection” at Childrens’ Village
August 2008 “Gas Saving Get-Aways”
July 2008 “Dr. Carroll Estes” Elder Advocate
June 2008 “In Search of Community”
May 2008 “Protect Affordable Housing Policies”
April 2008 “Addiction & Older Adults: The Hidden Epidemic”
March 2008 “Celebrate National Women’s History Month”
February 2008 “Love Blooms for Aging Volunteers”
January 2008 “Caring for Aging Baby Boomers”